Specialist, Digital Strategy

  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark, Digitas and Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

TRUST: Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT: This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION: True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

Specialist, Digital Strategy

This role is part of the Digital Strategy & Success team within APEX. APEX is centralized hub within Publicis Media.


The Digital Strategy & Success team within APEX acts as a centralized resource providing tactical planning recommendations, margin analysis, media and data strategy, vendor relations, campaign stewardship, billing, and client support.

Digital Strategists at APEX are responsible for crafting strategic recommendations for Publicis agency teams while providing product expertise, rationale, and materials to support our recommendations.

Responsibilities

  • Works independently to respond to RFP requests.
  • Manages campaign pricing to effectively drive client results and profitability.
  • Oversee pre-sale and negotiation process while providing key deliverables including site lists, avails, RFI’s, campaign handoffs, etc.
  • Own communication with publishers, vendors, and internal stakeholders to drive client results and overall business health
  • Prepares any supportive media plan deliverables such as presentations or research.
  • Manages insertion order approval, ensuring all details are in line with latest version of media plan are correct.
  • Ensures Salesforce is accurate and up-to-date for all opportunities.
  • Attends all APEX partner meetings to stay current in knowledge of capabilities.

Qualifications

  • 2-4 Years of experience working in digital media.
  • Programmatic or agency experience is a plus.
  • Knowledge of CRM and first party data usage is a plus.
  • Strong communication skills and ability to articulate planning requirements to partners as well as media plan details and strategy to client.
  • Attention to detail.
  • Excellent organizational skills.
  • Full understanding of media math.
  • Working knowledge of Salesforce is a plus.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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