POSITION SUMMARY

The Senior Associate is a pertinent role on the Digital Activation team as this person is key to the development of all campaigns from brief to RFP to post campaign analysis.  The Senior Associate maintains quality control of the media campaigns in market and continually evaluates and improves performance against client goals. The Senior Associate is key to building and maintaining industry publisher relationships.  Looking for a highly motivated candidate who wants to make an impact and bring and execute ideas across the digital media eco-system (Display, Mobile, Social Media, Digital Video, Content Sponsorships, etc.).

SPECIFIC RESPONSIBILITIES

·       Areas of focus will be web advertising (brand not acquisition), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.). Additionally, this individual will be exposed to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work.

·       Daily maintenance of assigned accounts (billing issues, budget revisions in Prisma, flowchart updating, post buy analyses, etc)

·       Research, strategy, planning, presentation of plans with full execution

·       Planning, buying, and negotiation of media (inclusive of desktop, mobile, social, and other emerging digital platforms)

·       Steward of campaign pacing and optimization activity

·       Media authorizations/reconciliation review

·       Help to guide Associate on campaign execution processes

·       Liaise with creative/ad ops (TAAG)/analytics teams to manage deliverables

·       Develop thoughtful insights for post campaign reports

·       Develop and foster strong relationships with vendors and clients

·       Stay apprised of industry standards, new media programs/trends, and competitive landscape

REQUIRED SKILLS

·       Bachelor’s Degree in Business, Marketing or related discipline; and/or equivalent combination of education, training, and related experience

·       Minimum 2 years of experience as an assistant/Jr. Associate or media planner with a focus on digital

·       Solid working knowledge of how to integrate media research into the planning process (MRI, Nielsen, comScore, Emarketer)

·       Well-versed in Microsoft Office suite (Excel, Word, PowerPoint, etc.)

·       Deep working knowledge of third-party ad servers/reporting functions (Doubleclick, Innovid)

·       Proficient in the use of Prisma media management tool

·       Proficient understanding of third-party ad measurement and traffic tools (Integral Ad Science)

·       Strong oral/written communication and negotiation skills

All your information will be kept confidential according to EEO guidelines.