MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation. We match smart people to dynamic projects and technologies that truly challenge their talents. Curious and creative in outlook, our success is built on the talent and energy of smart and driven people. MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications.

The Demand Generation Manager is responsible for developing marketing campaign strategies and plans for critical corporate initiatives. This person will orchestrate the full marketing mix, from awareness through consideration and purchase. In this role, you will also be focused on developing and executing lead generation programs, in conjunction with other marketing teams, through third-party advertising, content syndication, webcasts and additional digital marketing channels to drive sales qualified leads and ultimately sale pipeline.

This role is ideal for someone who has experience executing on multi-channel, multi-faceted lead generation marketing campaigns, and is actively looking to get to the next level in overseeing both the strategy and day-to-day tactical execution of these campaigns. On a regular basis, you will be interfacing with third-party advertising sites, reviewing media kits, determining the best lead gen strategy for our markets, executing marketing programs, reviewing leads, and measuring ROI on these campaigns to decide on next steps and future campaigns. You will be using marketing technologies such as Salesforce.com CRM, Marketo marketing automation, SharePoint, MicroStrategy and other reporting tools.  We need someone who can collaborate with internal and external cross-functional stakeholders and assemble marketing plans to align activities and drive lead generation effectiveness. If you’re sharp, motivated and ready to dig in, we have a place where you can grow while learning from a strong team. 

Job Duties (include but not limited to):

• Manage global marketing campaigns that encompass a broad range of marketing tools (paid advertising, events, social media, web promotion, email marketing, call campaigns, collateral material, awareness building)
• Plan, create, execute and report on campaigns by collaborating with both internal and external resources 
• Make recommendations on theme selections, analyzing the campaign results and providing guidelines moving forward 
• Ability to set up, analyze and adjust campaign plans using A/B testing
• Analyzes campaign results within Marketo marketing automation systems, SalesForce.com, and MicroStrategy to provide action plan moving forward
• Partner with key stakeholders to develop high-impact marketing campaign plans for MicroStrategy products, education and professional services; shape campaign themes and identify the most effective messaging, value proposition, channels and calls to action  
• Lead ad-hoc segmentation / analysis projects with the aim of increasing the MicroStrategy brand visibility and driving the direction and strategy of the business

• Education: Minimum Bachelor’s degree; advanced degree preferred
• 5+ years of marketing experience
• Superior ability to communicate with and influence across all levels of the organization
• Experience or working knowledge of Enterprise Software Industry and B2B Go to Market processes and tactics
• Experience in working within and collaborating with a customer focused sales environment with an understanding of sales channels and market segments
• Ability to partner with cross-functional stakeholders, speakers, analysts and solution experts to achieve objectives and hit timelines and maximize impact of projects, or campaigns
• Proficient with all Microsoft Office applications, Marketo, Salesforce, CMS, and SharePoint
• A high degree of flexibility, extremely organized, and detail oriented. Ability to multi-task, prioritize a variety of tasks and meet deadlines
• Highly motivated and willing to work within a fast-paced environment with an innate sense of urgency
• Excellent written communication, organization, time-management, process and project management skills

MicroStrategy is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.

MicroStrategy is an Equal Employment Opportunity / Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at 703.848.8600.

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